As of 2015, Fry's Electronics is the only retailer in the United States where Kobo gift cards can be purchased. Kobo gift cards are sold at more than 30 different retailers in nine countries, including the United States, Canada, New Zealand, Germany and the United Kingdom.
Customers in Canada have many more options, as the gift cards can be purchased at 12 different stores, including Toys R Us, Wal-Mart, Best Buy, HMV and Target. Other stores in Canada that sell Kobo gift cards include Future Shop, London Drugs, Pharmasave, Shoppers Drug Mart and The Source. In Germany, Kobo gift cards are sold at Euronics, Conrad, MediMax, Expert and Staples stores, while Asda, Dixon's and WHSmith are the only retailers in the United Kingdom that sell these gift cards.
There are a total of eight retail chains in New Zealand that sell Kobo gift cards, including Harvey Norman, Paper Plus, The Warehouse, The Warehouse Stationary and NZ Relay. The other New Zealand stores that sell these gift cards are Noel Leeming, JB HiFi and NZ Relay.
Kobo gift cards can be used to purchase a variety of products from the Kobo store, such as eBooks, comics, single issue magazines and kids' titles.