As of February 2015, there are several different types of Amazon accounts, each with different features. A standard Amazon account is required to purchase products. Once a user sets up his account, he can use his email address and password to log in and view his order history.
A user can set up wish lists and receive product recommendations from Amazon, based on the products he has viewed and his purchasing history. He can also set up his profile by adding information about himself and a picture.
Selling products on Amazon requires a seller account. A user can set up either a professional or an individual seller account. Each account has a different fee structure. A professional account is able to sell more types of products than an individual account, which has certain selling restrictions.
Amazon has a membership program called Amazon Prime. Members pay a yearly fee and receive free two day shipping on eligible purchases. Additional benefits include Amazon Instant Video, which offers free television shows and movies that members can stream online, Prime Music, a free music streaming service, and Prime Photos, which lets users store photos on an Amazon cloud drive. College students who can verify their enrollment status receive a 50% discount on Amazon Prime's yearly fee.