The primary benefits of a bundle differ depending on the company selling the service, although the most common benefit is a lower price. The principle of bundles is similar to the principle of buying in bulk; in exchange for purchasing more of their products at once, the selling company makes the bundle cheaper than it is to buy the products individually.
Besides price, customers with bundles can also benefit from sellers who offer additional services that would normally cost extra to customers with bundles. With cable television, this can mean free premium channels or on-demand services. Internet customers may find themselves given better speeds than they have paid for.
Another universal benefit to service bundles is convenience. If a customer is paying a single company for several of these services, they will only need to keep track of one bill, and they can contact a single company about issues with their services. Another point of convenience is installation. A bundle service usually means that only a single appointment is needed to install all of the customer's services at once, and sometimes it can even mean that just a single unit is needed for everything, making maintenance even easier on top of everything.