According to Small Business Trends, a website for your small business provides several advantages. It provides visibility to a wide audience, it helps you control where your site shows up in search engines and it allows you to start building an email list. A website presents you as an authority in the field your business represents, and it serves as a useful tool for you to communicate with customers.
A successful website should not merely serve as an online version of your company's printed brochure, as it provides more real-time options for the consumer to engage with your business. Since most people turn first to online sources to research goods and services before making a decision to buy offline, having a website proves essential to having your business appear in search results. Building a prominent brand name also provides increased visibility. The additional advantage of easy access to potential customers comes from providing those customers with a link to contact you. This allows you to build a list of email addresses so you can direct your sales pitches to a mass audience.
Having a presence on the Web also provides your business with a sense of stability. More and more people have come to regard a website as essential to a company's image. A small business website is an essential tool for a company to use to create a sense of personal connection with its customers, a place where they can go to find valuable incentives and information.