An Amazon.com wish list tracks books, music and other items you would like to have but aren't ready to purchase yet. Making your list public allows friends and family to purchase gifts that you have personally selected.
When a friend recommends an interesting book or you discover a cool kitchen gadget that you’d like to try, you can simply look it up on Amazon and add it to your wish list. A quick review of your list from time to time lets you delete items that have already been purchased or are no longer wanted.
The wish list can also be a responsible shopping tool. By adding an item to your wish list, you get the satisfaction of selecting an item along with the chance to review your selection at another time. Later on, you can compare it against other items in your wish list, which may help to weed out impulse purchases.
Making your wish list public allows people to buy you gifts you really want, rather than simply guessing or buying gift cards. The Amazon wish list comes with an automatic “surprise spoiler” setting that can be disabled if you choose. When the setting is activated, items on your list appear as unpurchased for several weeks after being purchased, while providing a duplicate purchase alert if you or anyone else attempts to buy the item a second time.