Design necessities for website homepages include a site logo, navigation menus and search features. Homepage visuals and layout should draw the eye to the most important content first. Many successful websites use analytics to optimize a homepage design for conversions or sales.
Following responsive design guidelines is important. A site logo or slogan is a basic necessity for a website that promotes a person, company or brand, because it creates an association between these and the website itself.
Accessible search features and navigation menus are crucial for allowing users to find content easily. This is important because users often abandon websites within seconds when they cannot find content they are looking for.
A modern homepage should have a responsive design, so that the website is usable across many desktop and mobile platforms. This is a good design approach for entire websites, and it improves SEO and user experience.