What Is a Backlink?


Quick Answer

A backlink is a term used in search engine optimization techniques. It refers to a hyperlink from another website pointing to a particular webpage or website. Backlinks are considered vital for getting a higher rank in search results.

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Full Answer

Backlinks are also called incoming links or inbound links. These links are often placed on high-ranking webpages, and they indicate the importance of the webpage they point towards. Search engines often rank websites according to the number of high-ranking backlinks pointing to them. The more backlinks a website has, the higher its ranking among search engines.

Backlinks must be developed gradually. Search engines frown upon the practice of buying backlinks and on the use of backlink farms where backlinks are exchanged. Online entrepreneurs and webmasters are prepared to pay for getting a higher page rank for their websites through backlinks.

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