A subdivision of the ARY Group, ARY Digital is a well-known television network in Pakistan that is available in North America, the Middle East and Europe. ARY Digital was launched in the United Kingdom in 2000 as the Pakistani Channel.
After three years of production, the channel moved its headquarters to Dubai Media City, a tax-free zone in Dubai, United Arab Emirates, to enable it to broadcast in other countries. When the channel started, its format was similar to Indian channels, offering time slots for soap operas and hourly time slots for news headlines. Dramas and political talk shows were the original focus of programming, and the channel received positive reviews for its coverage of the Afghan war.
As of 2015, all four ARY Digital channels - ARY Digital Asia, ARY Digital Middle East, ARY Digital UK/Europe and ARY Digital USA - broadcast from the United Arab Emirates. "Good Morning Pakistan," "Bulbulay" and "Big Boss Season 9" are some of the programs that broadcast on ARY Digital. ARY Digital's four sister channels include ARY News, a 24-hour news channel; ARY Muzik, a channel for Pakistani music aimed primarily at young people; ARY Qtv, a religious programming channel; and ARY Zindagi, an entertainment channel.