Mobile app developers primarily receive revenue by selling their apps on marketplaces, such as Apple's App Store or Google Play. When a user purchases the app from these stores, the developer receives 70 percent of the listed purchase price.
Developers have other options to bring in revenue from their apps beyond an upfront purchase price. Some developers monetize apps by displaying targeted advertising to the user. Other developers may list their app for free but charge for powerful or desirable features, a scheme known as "freemium," or "paidmium" if there is a charge for the app itself as well. The best choice for a developer depends on the features of their app and the qualities of its user base.