The Apple store sells Macintosh electronic products and accessories, including Mac computers, iPhones, iPads and iPods. The store also sells gift cards for the Apple store and the iTunes online store. Customers can purchase Apple Care, a product support package that extends the warranty and technical support for Apple brand electronics purchased at the store.
Apple has physical stores where customers can talk with a sales representative, try out and purchase electronics and accessories, buy gift cards and bring in Apple products for onsite technical support. There is also an online Apple store where customers can research and purchase items. Apple's online store is linked to the company's iTunes store, where customers create their own accounts and purchase digital content such as movies, television shows, podcasts, music, games and applications for use on compatible devices. The online Apple store offers customers customization options for their purchases. Some products can be engraved with a special message, such as a favorite quote. Computers can be ordered with pre-installed software, a larger hard drive and a number of other customizations. Customers making purchases at the online Apple store may have a larger selection of items to choose from, as physical stores are limited on how much inventory can be kept on hand.