Apple Retail Stores sell all the latest Apple product offerings, including the newest versions of Mac, iPhone, iPad and iPod technologies, and many corresponding accessories. Accessories include headphones, cases, chargers, stands and other devices to help enhance product usage.
Apple is a company that has prided itself on the accessibility of its products, implementing the idea of similar formats among all of its platforms. This means that once users become familiar with technology features on an iPad, they should be able to then use a Mac computer with relative ease. The strength of their business lies mostly the fact that customers can satisfy and stay atop all of their technology needs without having to learn how to use a new product or operating system.
Apple first opened its line of retail stores in 2001. Since then, the concept has become a cornerstone for the business, with over 300 locations worldwide. The introduction of the iPhone on the market in 2007 had a large part to do with this success, as customers could buy the new product and then subsequently learn from experts how to use it in an environment created to have more of a social feel than one with evident pressured sales demands.