Q:

How does Amazon.com's Look Inside the Book program work?

A:

Quick Answer

The Look Inside the Book program on Amazon.com works by letting customers view a certain number of pages of a selected book before purchasing it. This program is only available on books whose authors signed up for it.

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How does Amazon.com's Look Inside the Book program work?
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Full Answer

The Look Inside the Book program provides previews for Kindle and print versions of books that participate in it. It allows customers to navigate through the book with a scroll bar, to zoom in and out, and to use the search field to look for specific phrases. It also lets customers switch between the previews of Kindle and print versions by clicking on the Kindle Book and Print Book tabs, respectively. The Look Inside reader displays a list of similar books purchased by other customers and allows users to preview them without closing the reader by clicking on the Look Inside This Book button. The reader interface also includes a one-click purchase button.

One of the main benefits of this program is that the search results on Amazon.com display the content of books. As of 2015, search results typically include excerpts and links to specific pages containing the key words that customers search for. The downside of this program is that its functionality is limited in some cases if a customer isn’t logged in to Amazon.com or hasn’t made a prior purchase.

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