Alcatel phones have a good reputation. Alcatel's One Touch phone is the winner of two iF International Forum Design awards for product design. The Alcatel handsets, which are currently offered by T-Mobile in the U.S., maintain a five-star user rating on T-Mobile's official site.
In addition to building a good reputation for Alcatel products, the company's CEO, Michel Combes, is focusing the business around mobile phones and broadband. This product focus is intended to cut costs and further strengthen its mobile phone brand. Michel Combes is the former CEO of Vodafone Europe, giving him excellent credentials in and familiarity with the mobile phone market.