Roku devices, along with other streaming hardware, allow users to only pay for the channels and services they want; cable packages require users to pay for a set of channels. Roku devices are also portable and allow people to take their subscriptions with them.
Popular streaming services, such as Netflix and Hulu Plus, give people access to a number of media services for a cost significantly lower than cable. For people who enjoy movies and older television programs, Netflix is a great way to save money, and people who want up-to-date television programming can rely on Hulu Plus. Using a Roku device also grants people access to Amazon Prime, which enable pay-per-show functionality that cable television typically doesn't offer.
Owners can also bring their Roku devices with them, and their small size makes this a convenient option. Roku devices support a number of sports subscriptions and WatchESPN, so users can watch their teams while on the road. The HMDI port on Roku devices makes it easy to connect to hotel televisions.
Roku also makes it easy to create a channel, so companies can offer programming that wouldn't be popular enough to attract an audience on cable. The Train Channel, for example, is only available through streaming, and people with other special interests might find interesting Roku channels with no cable counterparts.