Some of the advantages of electronic communication include fast transmission, wider coverage, low cost, convenience, feedback exchange, collaboration and global management operation. Electronic communication, also known as computer-mediated communications, involves other new tools of communication and new ways of communicating. It adds a powerful platform capable of significantly changing how a mix of options can be used, as well as creating new channels of interaction.
Electronic communication allows the combination of several media, such as data, graphics, video and sound, into one message. This translates into a more powerful, customized communication depending on the type of audience. Integration of such media as graphics, for instance, enhances readability of a message. Pictures are more likely to attract a crowd to a public post than plain text.
Electronic communication engages audiences in interactive, two-way communication. Departments of public relations in many organizations are actively engaging their clients in the communication process, thus retrieving instant feedback on the companies’ quality of products and service. Electronic communication has created many-to-many communication platforms that allow simultaneous communication among people from different geographical regions. For instance, an email can be sent to multiple recipients at the same time. In addition, people located in different countries or locations can hold a video or Skype conference right from their desks. Internet communication within an organization enhances team work. For instance, individuals are able to work on the same project simultaneously.