Since the first race in 1959, the winner of the Daytona 500 has received a cash prize in addition to the Harley J. Earl Trophy. The exact amount varies from year to year, but since 1998, the winner's prize has typically been more than $1 million. For example, the 2015 winner, Joey Logano, took home $1,581,453, while the second-place finisher in the same race earned $1,157,470.
Drivers in the Daytona 500 tend to earn at least some money for their performance, even if they finish at the bottom of the pack. Winning, however, nets the largest amount of money, and there may be additional benefits such as national exposure and endorsement deals.