The National Hot Rod Association's apparel store sells men's and women's T-shirts and dress shirts as well as unisex hats. The NHRA also sells branded merchandise through third party retailers, including NitroMall.com and DragRacingHeaven.com. Nitro Mall sells men's and women's graphic T-shirts and sweatshirts, men's polo shirts, unisex headgear, and various youth apparel items. Drag Racing Heaven sells various T-shirts, headgear and jackets. NHRA apparel can also be purchased on online retail websites such as Amazon.com and eBay.
In addition to these standard items, the NHRA offers apparel for specific drag racing events through Nitro Mall. As of 2015, the site offers unique merchandise for 10 events including the nine NHRA Nationals events and the NHRA Finals in Pomona, California. Nitro Mall also sells apparel specific to certain racing companies, such as John Force and Alexis DeJoria, as well as to individual drivers.
The NHRA store also sells a variety of books and multimedia, including DVDs. Most of these products detail the historical development of the sport of drag racing or discuss a specific year, event or driver. The website also offers the official NHRA rule book. Additionally, the museum store sells vintage posters, tin signs, pins and patches.
The NHRA store also sells NHRA memberships, which provide access to live audio casts and discounts at the online store in addition to a monthly National Dragster subscription.