What Are Traffic Counts?


Quick Answer

Traffic count is a general term used to quantify a certain element that passes a defined point during a specified time period. Traffic counts can ascertain patterns for a wide variety of uses, including sales and marketing, safety, political, construction and safety.

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Full Answer

Sales and marketing traffic counts are the most common type. Collection methods may use physical counters, such as turnstiles, or less-obvious methods such as cameras, both visible and hidden. The collected data and the patterns it indicates can track information such as how many customers per day come into a store, what days have more customers, or the number of store visitors who make purchases.

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