A structured design process is a good way to create a successful logo. Focusing on specific requirements, researching relevant images, and using design tools to create an original and visually appealing product are all parts of the process. Craft the logo to connect to team culture and history.
Considering the specific characteristics of the team or organization and researching and brainstorming for design ideas are useful ways to create a logo concept. Sketching and examining relevant images helps develop an idea.
Start with simple designs and avoid clip art and pre-designed templates. Using design software, such as Inkscape, Adobe Illustrator or Logomaker, helps create multiple copies of logos with greater precision. Attractive graphics composed of balanced, clear and distinguishable lines contribute to a logo's appeal. Designs need to be in print-ready formats and colors and must look good in a wide range of sizes.
Colors should bear some significance to team culture. Some color combinations have strong traditional roots and may even connect with local flags or emblems. Most teams use between two and three colors; some incorporate a fourth as a minor touch. Looking at existing color schemes and experimenting with combinations while respecting traditional designs may create new and exciting combinations.