Team ASEA is a six-man cycling team based out of Ireland. The team was assembled in 2015. It plans to compete in one of Ireland's top sporting events- the An Post Ras, an eight-day stage race that takes place annually.
Damien Shaw, a cross-country runner, and Brian McCrystal, a former triathlete, were approached to be brand ambassadors for ASEA in Ireland. Team ASEA is their brainchild. The other team members are Joe Fenlon, Chris Reilly, Ali MacAuley, and national cyclo-cross champ Roger Aiken. Shaw won the Deenside Cup for Team ASEA on May 31, 2015. The Deenside Cup is a road race in North Kilkenny, Ireland.
ASEA is a Utah-based company with headquarters in Germany. Its main product is a sports recovery drink, from which the company takes its name. ASEA claims the beverage promotes enhanced immune function, supports the vital activity of cellular communication, provides superior support to athletes, boosts efficiency of the body's antioxidants by 500 percent and protects against free radical damage. The drink has not been evaluated by the U.S. Food and Drug Administration nor is it considered effective in combating any diseases. Testimonials assert that the drink helps people sleep better and assists the body in fighting cancer. The sole ingredients on the ASEA label are water and salt.