Boston Whaler offers an Owners Club, which provides such exclusive benefits as special discounts and access to the Boston Whaler lifestyle magazine Whaler, free resources, and events to showcase its best boats. Additional benefits of the Owners Club include exclusive gear, fishing gear and offers from outside services, such as Boater's Choice Insurance, Shurhold Industries and Threds. It also includes access to the official Owners Club Facebook page where owners connect with one another.
A new boat owner must visit the Owners Club section of the Boston Whaler website to join the club manually. He is required to enter his personal details, the date he purchased his boat and the hull number of his boat. The documents on the Resources page can be viewed by anyone, but they are most useful to boat owners as they contain specific information about how specific boats are built and how to repair them. This includes PDF files of wiring diagrams and blueprints that display all of the parts in specific boats.
The Whaler lifestyle magazine includes stories from Boston Whaler boat owners at times. These include survival stories from boat owners who have been in boating accidents, updates on the latest innovations the company generates, boating lifestyle tips and more. Past issues can be viewed by anyone in the Magazine Gallery section of the Boston Whaler website.