A majority of Bass Pro Shops' customer reviews on Yelp and Google Reviews are primarily positive, but some reviews are mixed or negative. Most customers rate the friendly, knowledgeable staff most highly, while others mention certain items being regularly out of stock as the main reason for their negative reviews.
Customers largely report that the staff is approachable and has strong product knowledge, offering them relevant and helpful advice. Other customers state that they can not find staff members to assist them, or have to wait for long periods of time while staff helps other customers, reporting that they left the store in frustration.
A large proportion of customers enjoy the store's decor, amenities and wide range of camping and fishing products. A number of reviewers express disappointment with the lack of staff, as well as the low inventory of ammunition in the firearms department.
Many customers comment that they appreciated the store's "kid-friendly" atmosphere, including the fishing activities for children, which makes the shopping experience more pleasant.
A few reviewers complain that some of Bass Pro Shops' print advertisements are misleading, including pricing claims and sales promotions for items that are not available in stores. In 2013, the Better Business Bureau investigated customer complaints about Bass Pro Shops' advertising practices and asked the company to change their marketing policies. The BBB reported that the advertising issues reported by customers have since been resolved.