Fleet Farm in Germantown, Wisconsin specializes in home and outdoor goods such as yard care, pet food, home improvement and farm products. The retailer also sells farm goods, housewares, electronics and seasonal items. Additionally, Fleet Farm is a popular destination for hunting and fishing gear, as well as toys and outdoor apparel.
Popular brands at Fleet Farm include Carhartt, Mills Fleet Farm, Rapala and Field N' Forest. The store also sells many established brands of home, farm and automotive products and has a continually changing inventory. In addition to traditional home and farm items, the retailer sells horse supplies, paint and small engine repair items, all of which are popular due to their quality and relative lack of availability elsewhere. The store also sells small appliances such as vacuums and other household electronics, as well as large and small animal feed.
Fleet Farm has weekly specials, both online and in-store, that can be viewed on its website and weekly circular. It also sells gift cards, and it ships its products nationwide. Customers can shop directly from the Fleet Farm website, including clearance items, and have the items delivered directly to their homes.
Fleet Farm was founded in 1955 and, as of 2015, has locations in Wisconsin, Iowa, North Dakota and Minnesota.