Athletic Greens is marketed and sold directly by the manufacturer through its website and Amazon. The company uses direct marketing to keep costs low by bypassing the price mark-up third-party redistributors add to products.
Athletic Greens is a natural health product designed to complete a person's ideal daily nutritional requirements. It is designed to have greater bioavailability than vitamin pills. The company states that its product boosts energy, reduces blood acidity and improves immune system function. Athletic Greens comes in powdered form and is intended to be consumed instead of a multivitamin, once per day. It is recommended to mix the products in water, juice or a smoothie.