WWE.com frequently runs polls which typically ask for the fans' opinions on various aspects of the current WWE product. For example, a poll ask visitors to pick their favorite Superstar, Diva or match from a list of choices.
WWE is a sports entertainment company that runs wrestling matches between two or more competitors. Although the outcome is pre-determined, the action is presented as conflict resolution between heroes and villains. The alignment of the wrestlers is determined by both a writing team and the fans, who support their favorite stars. WWE runs polls to find out what the fans want to see and plans the shows accordingly.