As of 2015, the Herterﾒs catalog is not offered in PDF format. Although Herterﾒs went bankrupt in 1977, Cabelaﾒs now owns the brand and customers can still order some Herterﾒs gear and ammunition from it.
Herterﾒs was an outdoors gear retailer whose lengthy mail-order catalogs offered hunting, fishing, camping and other outdoor products. The catalogs were noteworthy for including lengthy descriptions and bold claims about the products. George Herter started the company around 1935 in Waseca, Minnesota, building it into an outdoor gear empire. He was an entrepreneur and marketer who was legendary for making brazen claims about his products to increase sales. Herterﾒs is credited as the inspiration for companies such as Cabelaﾒs, Bass Pro Shop and Gander Mountain.