During the summer of 2014, San Francisco receiver Michael Crabtree indicated he is tired of hearing Richard Sherman's rants. In response to the Seattle Seahawks cornerback's latest words, Crabtree stated "Like when I win, it's no hoorah. I ain't yelling. You know what I'm saying? I'm used to it. But like I said, I'm getting [tired of] talking about these guys. I concentrate on football."
The rants began immediately following Seattle's 23-17 victory over the 49ers in the previous season's NFC Championship Game. A pass intended for Crabtree in the end zone was tipped by Sherman and intercepted by Malcolm Smith in the game's final seconds.
In a postgame interview with Fox's Erin Andrews, Sherman said "I'm the best corner in the game. When you try me with a sorry receiver like Crabtree, that's the result you're going to get. Don't you ever talk about me."
Sherman fueled the fire in a July 2014 appearance on the Discovery Channel's "American Muscle,"
stating "It's not going to be something that goes away. I hope to play [Crabtree] every year for the rest of my career and choke him out. There's not much else I can say about the subject. Nobody will understand it but him and me. That's all that needs to [be understood]."