Several sporting goods stores such as Dick's Sporting Goods allow their customers to purchase helmets with a customizable design option, including choices in colors, paint design and decals. Companies like Healy Awards also print custom decals for customers, while companies like Schutt Sports add custom paint designs.
Dick's Sporting Goods allows customers to select a preferred brand of football helmet before offering customizable choices for most parts of the helmet. Customers can select the size helmet they need as well as the color they would like. Dick's Sporting Goods also gives customers the opportunity to select the style and color of the helmet's face mask.
Customers can also design their own helmet decals, typically based on the team name or mascot. These decals can be printed and placed on the helmet with decal companies. For example, Healy prints custom football helmet decals and also offers specialty decal add-ons such as award markers or captain's stripes.
Custom paint designs can be added to football helmets through companies like Schutt Sports. Customers can work with these companies to design custom paint jobs to reflect a team's mascot or anything else they might like. The Ram's horn design is an example of a classic football helmet paint design.