NFL Hall of Fame coach John Madden retired from broadcasting NFL games in 2009 and has rarely made any public predictions on football games since leaving the broadcasting booth. Predictions made in the media with Madden's name are derived from simulations of games with the Madden NFL video game, which is one of the most popular games in video gaming history.
Madden, one of the most iconic figures in NFL history, regularly made predictions when he was a full-time broadcaster of games. He won the Super Bowl as a coach in 1976 with the Oakland Raiders and began his Emmy-winning broadcasting career in 1979. He worked NFL games at CBS, Fox and ABC before retiring from NBC's "Sunday Night Football" broadcast.
A new and updated version of the Madden NFL videogame is released every year and is used by many media outlets to make weekly and season-long predictions throughout the NFL season. It is heavily used to predict the winner of the Super Bowl and has been very successful at predicting the winner of the NFL's championship game for many years. In 2015, the Madden simulation famously predicted the exact score at the end of the third quarter and the final score of Super Bowl XLIX between the New England Patriots and the Seattle Seahawks.