The BME Click is an extreme sports team that takes after the name of the American record label founded by Lil Jon, Rob Mac, Emperor Searcy and Vince Phillips. The abbreviation "BME" stands for "Black Market Entertainment."
BME Recordings' artist Lil Jon helped build the brand by first achieving success as a hip hop artist and producer. He was instrumental in popularizing the Crunk genre of hip hop with the release of his album "Get Crunk, Who U Wit: Da Album." He went on to feature and produce on songs such as "Lovers & Friends," featuring Usher and Ludacris, as well as "Yeah," featuring Usher. "Yeah" was a chart-topper on the Billboard Hot 100 for 12 weeks.