Pantone chose Marsala as 2015's color of the year because it looks good on many different skin tones, appeals to both men and women, and carries connotations of drama and sophistication. Graphic designers can use Marsala in a variety of ways by altering the texture of the object the color is printed on. Matte-finish objects in Marsala communicate earthiness, while shiny or smooth ones communicate sophistication.
Pantone produces rigorously formulated inks for professional designers. The company also provides color matching systems for textiles designers, digital designers and photographers. Colors in the Pantone system have unique call numbers: Marsala's is 18-1438.
Pantone's color-of-the-year announcements are widely influential on designers, due to the company's prominence in many different design industries. However, some designers expressed distaste for 2015's color of the year. Critics interviewed by the Los Angeles Times called the color muddy or old-fashioned and claimed it lacked liveliness.Learn more about Astronomy