"Go green" slogans are marketing tools. They are phrases found on bumper stickers, clothing and websites with the goal of raising awareness and creating a culture of environmental conservation. They remind and urge people to engage in environmentally responsible practices. The Go Green Initiative was founded in 2002, in Pleasanton, California by Jill Buck.
Located in all 50 American states, 39 countries, and on five continents, it is now the largest and fastest-growing comprehensive environmental education program in the world. The Go Green Initiative has now become a social movement, inspiring activism, lobbying, careers and several other nonprofit organisations in the effort of saving the planet. Going green has become a theme for television shows, documentaries, songs and of course slogans. Some of the most thought-provoking slogans include "Can you hear the eco?"; "Ignore it and it will go away"; "Will work for trees"; "Reduce, Reuse & Recycle"; "See green, see life"; "What will your children drink?"; "What will your children breathe?"; "Melting ice - A hot topic!"; "Live green, love green, think green"; "Green is the new black"; "Every time history repeats itself, the price goes up"; "You must be the change you want to see in the world"; and "Earth Day is every day."