Good water conservation slogans emphasize just how vital water is in the world, such as, "Conserve water, conserve life," and, "Save water, and it will save you." Another example is, "A drop of water is worth more than a sack of gold to a thirsty man."
Many water slogans focus on not wasting the resource. Examples include, "You never know the worth of water until the well runs dry," "How many drops make up an ocean? Conserve water; every drop counts," "If we don’t learn to conserve, we’ll all be fish out of water," and, "Don’t flush our planet’s most valuable resource." Slogans sometimes stress the importance of keeping water clean: "Water, water everywhere but not a drop to drink."