As of 2015, Oxygen is a network that provides programming targeted to young women; the exact cable channel depends on the individual market. Oxygen's programs focus on how the network believes this demographic sees the world: optimistic, multicultural and authentic. The network features a combination of reality shows and original scripted series.Continue Reading
Oxygen Media was founded in 1998 and its cable network started on February 2, 2000. It was purchased by NBC Universal on October 9, 2007.
Oxygen underwent a rebranding in 2014. It dropped its slogan "Live out loud" and focused its efforts on modern, younger women. Its current programming includes "My Crazy Love," "Sisterhood of Hip Hop," "Nail'd It!" and "Fix My Choir."Learn more about States of Matter