Asian markets demand rhino horns for medicinal use, hangover cures and gifts. Rhino horns command high prices, which is why the poaching trade has flourished. Misinformation is another reason why hunters poach rhinos, as Internet rumors circulate about the possibility of rhino horns curing cancer.
The growing affluence of certain Asian countries, such as Vietnam, has fueled the rhino horn trade because many believe these horns possess healing properties. China and Southeast Asia are the biggest drivers of the rhino horn trade. Rhino poaching works when poachers sell rhino horns to cartel rings to sell to Asian markets. Many Chinese medicinal experts have expressed disfavor of rhino horns in medicine, and Vietnamese officials claim that they actively ban the trade, but rhino poaching thrives nevertheless.