Kibbles 'n Bits Dog Food comes in many varieties, but most varieties all contain the same primary ingredients, including corn, soybean meal, beef and bone meal, ground wheat and water for processing. Most Kibbles 'n Bits varieties also include salt, potassium chloride, caramel color and sorbic acid. Variable ingredients in these foods include apples, peas, carrots, green beans and various vitamins and artificial colors.
Kibbles 'n Bits prints a "nutritional statement" on every bag of dog food, stating that the food meets the nutritional levels required by the AAFCO dog food nutrient profiles for every life stage. The food labels also include a guaranteed analysis of the ingredients, which lists the percentages of the major components of the dog food. This analysis usually includes the percentages of crude protein, crude fat, crude fiber and moisture. It also includes percentages of various vitamins and minerals, such as calcium, phosphorus and potassium. Most of the varieties of food also contain zinc, Vitamin A and Vitamin D.
Kibbles 'n Bits marketing boasts that its varieties of dog food contain high-quality protein to support strong muscles, balanced nutrition for all life stages, formulas made in the United States and a taste that all breeds enjoy.