Customers with Paw Points accounts earn points when they buy Fresh Step products. The products have Paw Points codes printed on the packaging. Customers enter the codes online at FreshStep.com to add points to their accounts. Customers redeem Paw Points for rewards or donate their points to cat shelters.
FreshStep.com's CAT-a-log displays all the rewards individuals and cat shelters can get with their Paw Points. Rewards include personalized calendars, magazine subscriptions, photo prints, cat toys and Fresh Step cat litter. Once customers earn enough Paw Points, they can order their rewards online. Fresh Step ships rewards within four weeks of receiving the online order. With a ZIP code search, individuals can find their favorite nearby shelters and make Paw Points donations.
Cat shelters must sign up for Paw Points accounts to receive donations and order from the CAT-a-log. Within 72 hours of signing up, Fresh Step verifies shelters' nonprofit status so they can start receiving donations. Registered shelters get profile pages on FreshSteps.com. Shelters display photos of their cats, contact information and brief descriptions of their services on their profile pages. Shelters set point goals to encourage donations, track donations with a progress bar and display recent donations in a sidebar.