The retail and online stores of Aaron International mainly sell prints and clothing of African cultural origin. They also sell women's shoes and handbags, men's shoes and sandals, and jewelry from Africa and India.
Aaron International specializes in African wax print patterns, which are designs with identical strong bright batik color patterns on both the front and back of the cotton fabric. Although the designs are distinctly African, especially West African, the wax print material that Aaron International sells is manufactured in diverse parts of the world, such as Super Wax from China, Vlisco Wax from the Netherlands and Woodin Wax from Benin and the Ivory Coast. To go along with some of the wax prints, the store sells leather handbags in matching patterns. The shop also sells African brocade, cord blouses, saris, wrappers and head ties in various patterns.
Apart from its African designs, Aaron International sells brightly patterned laces that are mainly European in origin. It also markets matching shoes and handbags for women and leather shoes and sandals for men of Italian manufacture. The African jewelry sets it sells are exclusive designer beads, and the Indian jewelry sets are gold-plated necklaces and earrings. It also sells other costume jewelry sets consisting of electroplated gold and rhinestones.