ECHO produces and sells a large selection of outdoor power equipment, such as saws, bed redefiners, power pruners, hedge trimmers and engine drills. The company's product portfolio also includes tiller, trimmers, edgers and accessories that are compatible with its power equipment.
ECHO's product lineup includes fuels, oils and lubricants, with brands such as PowerFuel and Red Armor Oil. As of 2015, ECHO is a subsidiary company of the Japan-based Yamabiko Corporation and sells its products through subsidiaries in Canada and distributor networks around the world. ECHO was founded as an incorporated company in 1972 in Northbrook, Illinois under the name of Kioritz Corporation of America.