The international division of the Sunbeam-Oster Company accounts for approximately 25 percent of annual sales. Most Sunbeam appliance sold offshore go to consumers in Canada and Latin America, with Sunbeam expanding sales in Eastern Europe, the United Kingdom and the Middle East as of 2015.
Sunbeam's company motto is “Life just got easier.” Sunbeam makes a range of blenders, toasters, shavers and personal care products that are available to consumers around the world.
Incorporated as the Chicago Flexible Shaft Company in 1897, the American company made and promoted its first branded home appliance, the Princess Electric Iron, in 1921. In 1930, Sunbeam debuted the first electric beater with detachable, interlocking blades. The Sunbeam appliance company maintains headquarters in Boca Raton, Florida.