Victorian-era wallpaper regularly featured intricate damask floral and foliage patterns. The discovery of synthetic aniline dyes during this era led to increased color variety in wallpaper and other textiles. It was also at this time that wallpaper became more accessible to the general population, due to new mass-production printing techniques.
It was also during this era that William Morris spearheaded the Arts and Crafts movement, which reintroduced traditional handicraft production techniques in response to machine-made products. The Arts and Crafts movement led to even more elaborate wallpaper designs that generally evoked pre-industrial aesthetic techniques. Morris's own wallpaper designs drew inspiration from medieval and Gothic tapestries and featured more muted earth tones.