Consumers can find St. James flooring at only one retailer, Lumber Liquidators, a discount store specializing in hardwood and engineered flooring, which has about 300 locations in 46 states and Canada, as of 2013. St. James is Lumber Liquidators' house brand; the brand also is sold as the sub-brands Nirvana and Dream Home.
Lumber Liquidators claims to have one of the flooring industry's largest inventories of unfinished and pre-finished hardwood flooring. It sells flooring made of laminate, bamboo, cork, vinyl and solid hardwood, as well as engineered hardwood. Unless stated otherwise, its products are of standard flooring lengths and graded to industry specifications. It also carries molding, butcher blocks, accessories and tools in its inventory. Its in-store flooring experts offer free advice to customers as well as free flooring samples.
Lumber Liquidators offers lower prices by negotiating directly with the mills and manufacturers, thus bypassing the middleman. As part of its environmental policy, it claims to purchase only from suppliers that practice sustainable harvesting of forests. Founded in 1993 by Tom Sullivan, Toano, Virginia-based Lumber Liquidators is a publicly-traded company listed on the New York Stock Exchange. With more than 1,000 employees, the company continues to expand throughout North America as of October 2015. A March 1, 2015 "60 Minutes" episode alleging unsafe and toxic formaldehyde levels in its laminate flooring products from China hurt its reputation and caused its stock price to plunge by 77 percent as of August 2015.