Sub-Zero refrigerators are displayed and sold in special showrooms in large cities throughout the United States. Some cities have a "Living Kitchen" concept where Sub-Zero appliances appear to be used in a full-size kitchen. Residents of smaller cities find Sub-Zero refrigerators among other brands at appliance showrooms.
Consumers can find the nearest retailer or Living Kitchen by inputting a location into the official website's search engine. When someone provides a zip code, the closest company showroom gets displayed, along with the nearest suppliers to the user's residence. Consumers can also find interior designers, parts suppliers and installers with the search feature.
Marketers of Sub-Zero refrigerators tout the design of the appliances. Some models blend seamlessly into a room's decorating scheme with custom wood paneling to match cabinets or stainless steel to go with other kitchen appliances. Paneling to cover the refrigerator comes in all shades, including white, dark brown and light brown. Doors may be stainless, overlay, flush or inset to match whatever the adjacent space contains. Units have no hinges or grill to blend into the surrounding cabinetry.
Refrigerators come in 20 different sizes to fit in almost any kitchen. Curated collections feature appliance groupings that can outfit an entire kitchen. The brand's Pro 48 collection has huge refrigeration units designed to hold more than 30 cubic feet inside an 800-pound appliance.