Consumer Reports lists General Electric, Kenmore, Rheem and Whirlpool as four reliable water heater brands to consider. All four brands offer gas and electric models, and come in multiple sizes.
Both Rheem and GE brands are available at The Home Depot, while Sears carries the Kenmore brand. Lowe's carries the Whirlpool brand of water heaters. Consumer Reports encourages prospective buyers to consider overall cost and performance when deciding on a new water heater. Tankless water heaters are more expensive initially, but this type of water heater saves on energy costs over time. Solar-powered and hybrid electric-powered water heaters are also available options.