Popular interior paint colors tend to be those of neutral tones, which appeal to more palates. For instance, top color choices, all neutral, include Wool Skein, Essential Gray, Decorators White and Revere Pewter, according to Good Housekeeping.
Aside from a primarily gray or white color scheme, popular colors within each color family tend to lean toward neutral shades as well. Saybrook Sage, Nantucket Gray and Woodlawn Blue are all top-selling green choices which share a muted palette, available from paint company Benjamin Moore. In a similarly subtle scheme, popular oranges include Oklahoma Wheat and Fennel Seed. Based on Benjamin Moore’s popular interior paint choices, the only popular color family that tends to have a more vibrant hue is red, with such selections as Ruby Red, Red and Neon Red.
While popular interior paint colors tend to skew toward neutral tones, many people do opt for bolder color selections. HGTV has many suggestions for playing with color to help homeowners decide which hue is the best option for their interior. HGTV suggests testing a color in a small room before committing to it in a bigger space and considering how the natural and artificial lighting of a room will affect the color's appearance.