Some popular branding iron designs include animals and animal tracks, wildlife, and the traditional numbers and letters used to brand cattle and indicate ownership. Custom-designed branding irons used to brand cattle, leather or wood are gaining popularity as of 2015; they are available through BrandingIrons.com and WTMStore.com.
Branding irons have traditionally been used to brand and organize cattle and other livestock, dating back to 2700 B.C. The design of the brand given to cattle must follow a set of rules. The location on the cattle where the brand is placed is also significant to the meaning and uniqueness of the brand.