As of 2015, some Sherwin-Williams paint colors are Kismet, Magical, Kid's Stuff, Synergy, Mocha and Coral Bead. These and other Sherwin-Williams paint colors appear on various interactive sections of the Sherwin-Williams website, allowing customers to visualize how different colors look in various environments.
The Sherwin-Williams website provides many ways for customers to browse through available paint colors. Customers can browse by color family or by various paint collections that help customers mix and match paint colors for a room or the entire home. Other collections on the website help customers coordinate furnishings from Pottery Barn or West Elm with Sherwin-Williams paint. The company also offers a variety of stain colors for flooring, doors, molding and other wood surfaces around the home.
Sherwin-Williams also provides a number of tools to help customers find the right colors for their homes. Tools include Color Visualizer, Color to Go paint samples and color matching services. Another tool is ColorSnap, an app for iPhone and Android. Customers take photos of colors they like in their environment and adjust the shade to their taste by changing the hue, saturation and brightness; the app matches the shade to an existing Sherwin-Williams paint color. It also makes suggestions for coordinating colors and saves favorite colors.