Magic Bullet blenders are manufactured by Homeland Housewares, of Los Angeles, California. The company was founded in 2003, and manufactures a range of food-preparation machines for personal use.
Homeland Housewares is a subsidiary of Alchemy Worldwide LLC, which specializes in providing weight-loss and in-home health programs to consumers. Since 2000, when the company was founded and started doing business under the name Provida Life Sciences, Alchemy Worldwide LLC has marketed both its products and its information-based services through direct sales and infomercials. By 2014, 11 years after its launch, the Magic Bullet blender had sold over 25 million units worldwide, according to company cofounder Mick Hastie.