The Magic Bullet small kitchen appliance is manufactured by Homeland Housewares, LLC. The company was founded in 2003 and operates out of Los Angeles, California.
According to Bloomberg, Homeland Housewares is a privately owned company that sells small food processing appliances to make smoothies, shakes, spreads, cocktails and other blended recipes. In addition, the company sells accessories and cookbooks. The products are sold through distributors. The company slogan is “We Make Life Easy. At Home.” The company operates as a subsidiary of Alchemy Worldwide LLC. Homeland Housewares has been a member of the Better Business Bureau since January 21, 2004.