Target sells a variety of contemporary and traditional lamps by brands exclusive to Target such as Threshold, which debuted in 2012, and Room Essentials introduced in 2003. Safavieh, Zuo and Adesso are some other specialty brands customers may find at Target.com.
Target sells complete lamps with shades as well as separate lamp bases and shades that can be mixed and matched. Floor, table and wall lamps as well as ceiling fixtures are some of the many styles available. Customers can choose from small, large and oversized options in various colors and patterns. There are special sections of the store which feature kids' lighting, novelty lighting and back to school or college lighting styles. Target sells outdoor lighting also. Target.com boasts over 1,000 lighting styles and many different price points to choose from.
For additional savings, Target offers a REDcard credit or debit card which can be used in store and online to save an additional five percent on purchases. Other benefits of the card include free shipping at Target.com and additional time to return items. Target also donates one percent of REDcard purchases to the eligible K-12 school of the customer's choice. Cardholders can manage their REDcard account via phone or online.
Based in Minneapolis, Minnesota, Target is the second largest discount retailer in the United States, with its direct competition being WalMart and KMart stores. The target mascot is the Bullseye Dog and store logo is the Bullseye Design, both of which are registered trademarks of Target Brands subsidiary.